Why Blue? What does Blue stand for? Why do we believe in Blue — and why should you? Chairman Michiel Frackers shares his vision. Two years ago he founded the Blue Foundation. And now he is taking the first step to build a better world with Bluenote. Bluenote will launch the world’s first open-data protocol to turn buildings “Blue.” It will benchmark and verify energy, emissions and financial performance in real-time.
Now with Bluenote we are getting started. And we are going to do the impossible.
As a government initiative, business project or as a classic startup, this project is impossible. Authorities can not initiate such a project because it falls outside of regular policy instruments. In addition, the cross-border and non-sectoral approach is difficult to organize for a government agency.
Large companies can not do this because they work poorly with competitors, are by definition not neutral, are perceived as biased towards their own solutions and obviously have a strong drive to maximize profitability.
But we strongly believe that this is a mission worth undertaking — with a strong chance for success. For several reasons:
For us this undertaking is of paramount importance. We believe Blue is the way to live — and the way to build a better, sustainable world.
But we are not just building this by ourselves — for ourselves. Blue — and Bluenote — must be a collaborative effort. The more we work together — the more we can spread the ideals of a Blue world.
Join us in taking this first step towards creating a truly Blue world — we need you! You can contact us here.