Why Blue? What does Blue stand for? Why do we believe in Blue - and why should you? Chairman Michiel Frackers shares his vision. Two years ago he founded the Blue Foundation. And now he is taking the first step to build a better world with Bluenote. Bluenote will launch the world’s first open-data protocol to turn buildings “Blue.” It will benchmark and verify energy, emissions and financial performance in real-time.
My involvement in the Bluenote project stems from my time as an investor, during which I encountered more and more Internet-of-Things companies. Often they were technically appealing or commercially interesting, but rarely both. The same goes with cleantech technology; usually promising, but in the end often disappointing in terms of economic or even social returns.
On a larger scale, unfortunately, it is not much different. In Germany, the Energiewende has become so expensive that no other country dares to make the same choice. And two years after the climate agreement of COP21 in Paris, virtually no concrete measures were taken to combat climate change.
In his inspiring book The Blue Economy, Gunter Pauli describes applications that are ‘blue’: economically, ecologically and socially sustainable. The basic premise is that an advancement in one of those areas, doesn’t necessarily have to come at the expense of the others.
Bluenote's gearing up to make the impossible a reality.
As a government initiative, business project or as a classic startup, this project is impossible. Authorities can not initiate such a project because it falls outside of regular policy instruments. In addition, the cross-border and non-sectoral approach is difficult to organize for a government agency.
Large companies can not do this because they work poorly with competitors, are by definition not neutral, are perceived as biased towards their own solutions and obviously have a strong drive to maximize profitability.
But we strongly believe that this is a mission worth undertaking — with a strong chance for success. For several reasons:
For us this undertaking is of paramount importance. We believe Blue is the way to live — and the way to build a better, sustainable world.
But we are not just building this by ourselves — for ourselves. Blue — and Bluenote — must be a collaborative effort. The more we work together — the more we can spread the ideals of a Blue world.
Join us in taking this first step towards creating a truly Blue world — we need you! You can contact us here.